OUTRIDER
IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎RYAN LYNCH
WHO MAKES STUFF
FOR FUN AND FOR HIRE THAT USUALLY INVOLVESART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES
︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
ART DIRECTOR
AGENCY: PKG BRANDING CLIENT: PERDUE
Sometimes to reach new consumers, you need a whole new brand. For Perdue, their line of World Chef frozen chicken entrées was perfect for the Costco club consumer.
To evoke a world full of adventure in flavor, we utilized engraved iconography and a shop-worn feel to the branding. By pairing a hand-illustrated logo along with rich colors and patterns, we brought the exciting flavors to life on-pack. The back panel was filled with ingredient photography and pairing suggestions, making the chicken the center of a great easy meal for adventerous eaters.
WORLD CHEF
BRAND AND PACKAGING DESIGNAGENCY: PKG BRANDING CLIENT: PERDUE
Sometimes to reach new consumers, you need a whole new brand. For Perdue, their line of World Chef frozen chicken entrées was perfect for the Costco club consumer.
To evoke a world full of adventure in flavor, we utilized engraved iconography and a shop-worn feel to the branding. By pairing a hand-illustrated logo along with rich colors and patterns, we brought the exciting flavors to life on-pack. The back panel was filled with ingredient photography and pairing suggestions, making the chicken the center of a great easy meal for adventerous eaters.
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.
Let's make some stuff together!
EMAIL: lynchryanpatrick@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Content Creation
Photo Retouching
Product Photography
Motion Graphics
Events
Let's make some stuff together!
EMAIL: lynchryanpatrick@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Content Creation
Photo Retouching
Product Photography
Motion Graphics
Events
Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart.
︎︎︎
HAPPY TRAILS!