MY NAME IS RYAN LYNCH AND THIS IS ︎
A COLLECTION OF
CREATIVE ENDEAVORS
INVOLVING ART DIRECTION, ILLUSTRATION, & GRAPHIC DESIGN ︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
ART DIRECTOR
AGENCY: PKG BRANDING CLIENT: PERDUE
Sometimes to reach new consumers, you need a whole new brand. For Perdue, their line of World Chef frozen chicken entrées was perfect for the Costco club consumer.
To evoke a world full of adventure in flavor, we utilized engraved iconography and a shop-worn feel to the branding. By pairing a hand-illustrated logo along with rich colors and patterns, we brought the exciting flavors to life on-pack. The back panel was filled with ingredient photography and pairing suggestions, making the chicken the center of a great easy meal for adventerous eaters.
WORLD CHEF
BRAND AND PACKAGING DESIGNAGENCY: PKG BRANDING CLIENT: PERDUE
Sometimes to reach new consumers, you need a whole new brand. For Perdue, their line of World Chef frozen chicken entrées was perfect for the Costco club consumer.
To evoke a world full of adventure in flavor, we utilized engraved iconography and a shop-worn feel to the branding. By pairing a hand-illustrated logo along with rich colors and patterns, we brought the exciting flavors to life on-pack. The back panel was filled with ingredient photography and pairing suggestions, making the chicken the center of a great easy meal for adventerous eaters.
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan.
My passion is developing top-rail artwork and design for trail blazers and scoundrels.I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted designs and illustration.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
Let’s work together ︎︎︎ outriderdesign@gmail.com
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Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventurous and new while holding space for everyone in your heart.
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