MY NAME IS RYAN LYNCH AND THIS IS ︎
A COLLECTION OF
CREATIVE ENDEAVORS
INVOLVING ART DIRECTION, ILLUSTRATION, & GRAPHIC DESIGN ︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
DESIGNER - ILLUSTRATOR
When the pandemic hit, the whole restaurant world was flipped on its head. Many chefs, servers and bartenders were on their own and forced to re-think what it means to feed people.
This was the case with pastry chef Claire Smyth who saw an opportunity to take her buttery goodies to the masses with The Butter Project pastry delivery service.
Butter at its core is a simple commodity, but eating buttery treats, and having them delivered, is indulgent. I worked with Claire to develop a visual language for her service that spoke to both the comfort and the excitement of BUTTER.
By using nostalgic type and retro illustrations, this brand references packaging and ads of days gone by. But by adding a bright color palate, melty illustrations of bold messaging and textures made of pinup art, the sultry nature of BUTTER really melts your heart.
THE BUTTER PROJECT
BRAND IDENTITYWhen the pandemic hit, the whole restaurant world was flipped on its head. Many chefs, servers and bartenders were on their own and forced to re-think what it means to feed people.
This was the case with pastry chef Claire Smyth who saw an opportunity to take her buttery goodies to the masses with The Butter Project pastry delivery service.
Butter at its core is a simple commodity, but eating buttery treats, and having them delivered, is indulgent. I worked with Claire to develop a visual language for her service that spoke to both the comfort and the excitement of BUTTER.
By using nostalgic type and retro illustrations, this brand references packaging and ads of days gone by. But by adding a bright color palate, melty illustrations of bold messaging and textures made of pinup art, the sultry nature of BUTTER really melts your heart.
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan.
My passion is developing top-rail artwork and design for trail blazers and scoundrels.I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted designs and illustration.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
Let’s work together ︎︎︎ outriderdesign@gmail.com
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Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventurous and new while holding space for everyone in your heart.
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