OUTRIDER
IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎RYAN LYNCH
WHO MAKES STUFF
FOR FUN AND FOR HIRE THAT USUALLY INVOLVESART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES
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SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
DESIGNER - ILLUSTRATOR
When the pandemic hit, the whole restaurant world was flipped on its head. Many chefs, servers and bartenders were on their own and forced to re-think what it means to feed people.
This was the case with pastry chef Claire Smyth who saw an opportunity to take her buttery goodies to the masses with The Butter Project pastry delivery service.
Butter at its core is a simple commodity, but eating buttery treats, and having them delivered, is indulgent. I worked with Claire to develop a visual language for her service that spoke to both the comfort and the excitement of BUTTER.
By using nostalgic type and retro illustrations, this brand references packaging and ads of days gone by. But by adding a bright color palate, melty illustrations of bold messaging and textures made of pinup art, the sultry nature of BUTTER really melts your heart.
THE BUTTER PROJECT
BRAND IDENTITYWhen the pandemic hit, the whole restaurant world was flipped on its head. Many chefs, servers and bartenders were on their own and forced to re-think what it means to feed people.
This was the case with pastry chef Claire Smyth who saw an opportunity to take her buttery goodies to the masses with The Butter Project pastry delivery service.
Butter at its core is a simple commodity, but eating buttery treats, and having them delivered, is indulgent. I worked with Claire to develop a visual language for her service that spoke to both the comfort and the excitement of BUTTER.
By using nostalgic type and retro illustrations, this brand references packaging and ads of days gone by. But by adding a bright color palate, melty illustrations of bold messaging and textures made of pinup art, the sultry nature of BUTTER really melts your heart.
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.
Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events
Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events
Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart.
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HAPPY TRAILS!