MY NAME IS RYAN LYNCH AND THIS IS ︎
A COLLECTION OF
CREATIVE ENDEAVORS
INVOLVING ART DIRECTION, ILLUSTRATION, & GRAPHIC DESIGN ︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
ILLUSTRATOR, DESIGNER
AGENCY: PIVOT FORWARD
CREATIVE DIRECTOR: LIZ SCHWARTZ
COPY: ROSS FREEDMAN
Marketing Agency PIVOT was looking for a unique way to reach out to perspective clients in the National and State Park system. Rather than send a run-of-the mill capabilities deck, they wanted to display their marketing expertise through customized mailers and emails that spoke to the great outdoors.
I created a series of rough rustic illustrations showing an adventurer in different types of terrain depending on individual Park that PIVOT was trying to reach. I added fun retro style outdoors icons representing different capabilities, as well as a topographic texture to wrap it all up. This unique marketing package displayed PIVOT as a trail guide to help outfit these parks with the marketing gear they need!
PIVOT MARKETING MAILER
DIRECT MAIL AND EMAIL OUTREACHAGENCY: PIVOT FORWARD
CREATIVE DIRECTOR: LIZ SCHWARTZ
COPY: ROSS FREEDMAN
Marketing Agency PIVOT was looking for a unique way to reach out to perspective clients in the National and State Park system. Rather than send a run-of-the mill capabilities deck, they wanted to display their marketing expertise through customized mailers and emails that spoke to the great outdoors.
I created a series of rough rustic illustrations showing an adventurer in different types of terrain depending on individual Park that PIVOT was trying to reach. I added fun retro style outdoors icons representing different capabilities, as well as a topographic texture to wrap it all up. This unique marketing package displayed PIVOT as a trail guide to help outfit these parks with the marketing gear they need!
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan.
My passion is developing top-rail artwork and design for trail blazers and scoundrels.I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted designs and illustration.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
Let’s work together ︎︎︎ outriderdesign@gmail.com
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Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventurous and new while holding space for everyone in your heart.
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