WELCOME!

MY NAME IS RYAN LYNCH AND THIS IS ︎


OUTRIDER CREATIVE


A PLACE WHERE I HELP YOU WITH YOUR
CREATIVE ENDEAVORS

BY PARTNERING UP TO PROVIDE
ART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES



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SELECTED WORK

A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS



ILLUSTRATOR, DESIGNER 

PIVOT MARKETING MAILER  

DIRECT MAIL AND EMAIL OUTREACH

AGENCY: PIVOT FORWARD

CREATIVE DIRECTOR: LIZ SCHWARTZ
COPY: ROSS FREEDMAN

Marketing Agency PIVOT was looking for a unique way to reach out to perspective clients in the National and State Park system. Rather than send a run-of-the mill capabilities  deck, they wanted to display their marketing expertise through customized mailers and emails that spoke to the great outdoors. 

I created a series of rough rustic illustrations showing an adventurer in different types of terrain depending on individual Park that PIVOT was trying to reach. I added fun retro style outdoors icons representing different capabilities, as well as a topographic texture to wrap it all up. This unique marketing package displayed PIVOT as a trail guide to help outfit these parks with the marketing gear they need!








POSTERS

ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER. 




ALBUM ART

MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎


MIDWEST - BASED
CHICAGO, USA


A FEW THINGS 


ABOUT ME


FATHER OF TWO • AQUARIUS • ASPIRING WIZARD


Hi, I'm Ryan. My passion is developing top rail artwork and design for trail blazers and scoundrels.

I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.

I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted design and illustration.
Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.

Let's make some stuff together!
EMAIL: outriderdesign@gmail.com

SPECIALTIES
Brand Identity
Art Direction
Illustration
Graphic Design
Packaging Design
Print Production
Events



Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart. 


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HAPPY TRAILS!
©2023 Outrider Creative LLC