WELCOME!
MY NAME IS RYAN LYNCH AND THIS IS ︎OUTRIDER CREATIVE
A PLACE WHERE I HELP YOU WITH YOUR
CREATIVE ENDEAVORS
BY PARTNERING UP TO PROVIDEART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES
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SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
ILLUSTRATOR, DESIGNER
AGENCY: PIVOT FORWARD
CREATIVE DIRECTOR: LIZ SCHWARTZ
COPY: ROSS FREEDMAN
Marketing Agency PIVOT was looking for a unique way to reach out to perspective clients in the National and State Park system. Rather than send a run-of-the mill capabilities deck, they wanted to display their marketing expertise through customized mailers and emails that spoke to the great outdoors.
I created a series of rough rustic illustrations showing an adventurer in different types of terrain depending on individual Park that PIVOT was trying to reach. I added fun retro style outdoors icons representing different capabilities, as well as a topographic texture to wrap it all up. This unique marketing package displayed PIVOT as a trail guide to help outfit these parks with the marketing gear they need!
PIVOT MARKETING MAILER
DIRECT MAIL AND EMAIL OUTREACHAGENCY: PIVOT FORWARD
CREATIVE DIRECTOR: LIZ SCHWARTZ
COPY: ROSS FREEDMAN
Marketing Agency PIVOT was looking for a unique way to reach out to perspective clients in the National and State Park system. Rather than send a run-of-the mill capabilities deck, they wanted to display their marketing expertise through customized mailers and emails that spoke to the great outdoors.
I created a series of rough rustic illustrations showing an adventurer in different types of terrain depending on individual Park that PIVOT was trying to reach. I added fun retro style outdoors icons representing different capabilities, as well as a topographic texture to wrap it all up. This unique marketing package displayed PIVOT as a trail guide to help outfit these parks with the marketing gear they need!
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan. My passion is developing top rail artwork and design for trail blazers and scoundrels.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted design and illustration.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted design and illustration.
Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart.
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HAPPY TRAILS!
©2023 Outrider Creative LLC