OUTRIDER

IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎


RYAN LYNCH




WHO MAKES STUFF

FOR FUN AND FOR HIRE THAT USUALLY INVOLVES 
ART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES



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SELECTED WORK

A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS



ASSOCIATE CREATIVE DIRECTOR

FRIGO AL FRESCO SUMMER  

SOCIAL/DIGITAL CAMPAIGN AND INSTANT WIN GAME

AGENCY: HANGAR 12 CLIENT: SAPUTO CHEESE USA
MEDIA PRODUCTION: FORWARD MOTION MEDIA
PRESENTER & RECIPE CREATION: EMILY ELYNN 

The Frigo Cheese brand is known best for it’s creamy ricotta and other cooking cheeses, but it’s hard to branch out when everyone only thinks of you when they want lasagna for dinner.

For a fresh take, we partnered with Chef Emily Ellyn as the voice of Frigo Cheese. She developed recipes and provided her signature charm while we styled and shot her colorful culinary creations. Bright outdoor settings, quick recipe videos capturing the latest food trends, and stunning photography helped take Frigo’s cheese outdoors for summer.

Once we had all the mouth-watering recipe photography, we got the word out with a summer-long giveaway. Video content brought consumers to a microsite filled with backyard recipes, tips and a chance to win. White picnic tables replaced the white table cloth and colorful brush strokes evoked that al fresco experience - a far cry from heavy pans of lasagna. By capturing their emails via contest entry, we were sure to follow up with helpful tips and recipes from our spokesperson and “freshness expert” Chef Emily Ellyn.





 
 


POSTERS

ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER. 




ALBUM ART

MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎


MIDWEST - BASED
CHICAGO, USA


A FEW THINGS 


ABOUT ME


FATHER OF TWO • AQUARIUS • ASPIRING WIZARD


Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.

I’m visually driven and love to create.  I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.

I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.

Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.

Let's make some stuff together!
EMAIL: lynchryanpatrick@gmail.com
︎︎︎RESUME HERE

SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Content Creation 
Photo Retouching
Product Photography
Motion Graphics
Events



Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart. 


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HAPPY TRAILS!