OUTRIDER
IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎RYAN LYNCH
WHO MAKES STUFF
FOR FUN AND FOR HIRE THAT USUALLY INVOLVESART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES
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SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
ASSOCIATE CREATIVE DIRECTOR
AGENCY: HANGAR 12 CLIENT: SAPUTO CHEESE USA
MEDIA PRODUCTION: FORWARD MOTION MEDIA
PRESENTER & RECIPE CREATION: EMILY ELYNN
The Frigo Cheese brand is known best for it’s creamy ricotta and other cooking cheeses, but it’s hard to branch out when everyone only thinks of you when they want lasagna for dinner.
For a fresh take, we partnered with Chef Emily Ellyn as the voice of Frigo Cheese. She developed recipes and provided her signature charm while we styled and shot her colorful culinary creations. Bright outdoor settings, quick recipe videos capturing the latest food trends, and stunning photography helped take Frigo’s cheese outdoors for summer.
Once we had all the mouth-watering recipe photography, we got the word out with a summer-long giveaway. Video content brought consumers to a microsite filled with backyard recipes, tips and a chance to win. White picnic tables replaced the white table cloth and colorful brush strokes evoked that al fresco experience - a far cry from heavy pans of lasagna. By capturing their emails via contest entry, we were sure to follow up with helpful tips and recipes from our spokesperson and “freshness expert” Chef Emily Ellyn.
FRIGO AL FRESCO SUMMER
SOCIAL/DIGITAL CAMPAIGN AND INSTANT WIN GAMEAGENCY: HANGAR 12 CLIENT: SAPUTO CHEESE USA
MEDIA PRODUCTION: FORWARD MOTION MEDIA
PRESENTER & RECIPE CREATION: EMILY ELYNN
The Frigo Cheese brand is known best for it’s creamy ricotta and other cooking cheeses, but it’s hard to branch out when everyone only thinks of you when they want lasagna for dinner.
For a fresh take, we partnered with Chef Emily Ellyn as the voice of Frigo Cheese. She developed recipes and provided her signature charm while we styled and shot her colorful culinary creations. Bright outdoor settings, quick recipe videos capturing the latest food trends, and stunning photography helped take Frigo’s cheese outdoors for summer.
Once we had all the mouth-watering recipe photography, we got the word out with a summer-long giveaway. Video content brought consumers to a microsite filled with backyard recipes, tips and a chance to win. White picnic tables replaced the white table cloth and colorful brush strokes evoked that al fresco experience - a far cry from heavy pans of lasagna. By capturing their emails via contest entry, we were sure to follow up with helpful tips and recipes from our spokesperson and “freshness expert” Chef Emily Ellyn.
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.
Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events
Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events
Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart.
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HAPPY TRAILS!