MY NAME IS RYAN LYNCH AND THIS IS ︎
A COLLECTION OF
CREATIVE ENDEAVORS
INVOLVING ART DIRECTION, ILLUSTRATION, & GRAPHIC DESIGN ︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
ASSOCIATE CREATIVE DIRECTOR
AGENCY: HANGAR 12 CLIENT: SAPUTO CHEESE USA
MEDIA PRODUCTION: FORWARD MOTION MEDIA
PRESENTER & RECIPE CREATION: EMILY ELYNN
The Frigo Cheese brand is known best for it’s creamy ricotta and other cooking cheeses, but it’s hard to branch out when everyone only thinks of you when they want lasagna for dinner.
For a fresh take, we partnered with Chef Emily Ellyn as the voice of Frigo Cheese. She developed recipes and provided her signature charm while we styled and shot her colorful culinary creations. Bright outdoor settings, quick recipe videos capturing the latest food trends, and stunning photography helped take Frigo’s cheese outdoors for summer.
Once we had all the mouth-watering recipe photography, we got the word out with a summer-long giveaway. Video content brought consumers to a microsite filled with backyard recipes, tips and a chance to win. White picnic tables replaced the white table cloth and colorful brush strokes evoked that al fresco experience - a far cry from heavy pans of lasagna. By capturing their emails via contest entry, we were sure to follow up with helpful tips and recipes from our spokesperson and “freshness expert” Chef Emily Ellyn.
FRIGO AL FRESCO SUMMER
SOCIAL/DIGITAL CAMPAIGN AND INSTANT WIN GAMEAGENCY: HANGAR 12 CLIENT: SAPUTO CHEESE USA
MEDIA PRODUCTION: FORWARD MOTION MEDIA
PRESENTER & RECIPE CREATION: EMILY ELYNN
The Frigo Cheese brand is known best for it’s creamy ricotta and other cooking cheeses, but it’s hard to branch out when everyone only thinks of you when they want lasagna for dinner.
For a fresh take, we partnered with Chef Emily Ellyn as the voice of Frigo Cheese. She developed recipes and provided her signature charm while we styled and shot her colorful culinary creations. Bright outdoor settings, quick recipe videos capturing the latest food trends, and stunning photography helped take Frigo’s cheese outdoors for summer.
Once we had all the mouth-watering recipe photography, we got the word out with a summer-long giveaway. Video content brought consumers to a microsite filled with backyard recipes, tips and a chance to win. White picnic tables replaced the white table cloth and colorful brush strokes evoked that al fresco experience - a far cry from heavy pans of lasagna. By capturing their emails via contest entry, we were sure to follow up with helpful tips and recipes from our spokesperson and “freshness expert” Chef Emily Ellyn.
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan.
My passion is developing top-rail artwork and design for trail blazers and scoundrels.I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted designs and illustration.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
Let’s work together ︎︎︎ outriderdesign@gmail.com
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Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventurous and new while holding space for everyone in your heart.
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