MY NAME IS RYAN LYNCH AND THIS IS ︎
A COLLECTION OF
CREATIVE ENDEAVORS
INVOLVING ART DIRECTION, ILLUSTRATION, & GRAPHIC DESIGN ︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
DESIGNER - ILLUSTRATOR
Crafting the brand identity for professional dominatrix Countess Diamond required an in-depth process of concepting, sketching and refinement in order to capture the enigmatic personality at the core of the deeply intimate services she offers.
Stereotypical BDSM branding can easily fall into one of two territories: grim and dark or cheap and cheesy. In order to break away from convention, Countess Diamond wanted a brand toolkit that was uniquely HERS: Sophisticated but rebellious. Moody but not gothic. Occult but not halloween.
The brand elements draw inspiration from both esoteric iconography and classic luxury branding –but always with a twist. Unexpected curves and points, a bit of grit, and hand drawn icons all compliment the dramatic baroque photos of the Countess herself. What better way to draw in new clients than with branding rooted in mystery and seduction?
Photography by Jamie Mahon
COUNTESS DIAMOND
BRAND IDENTITYCrafting the brand identity for professional dominatrix Countess Diamond required an in-depth process of concepting, sketching and refinement in order to capture the enigmatic personality at the core of the deeply intimate services she offers.
Stereotypical BDSM branding can easily fall into one of two territories: grim and dark or cheap and cheesy. In order to break away from convention, Countess Diamond wanted a brand toolkit that was uniquely HERS: Sophisticated but rebellious. Moody but not gothic. Occult but not halloween.
The brand elements draw inspiration from both esoteric iconography and classic luxury branding –but always with a twist. Unexpected curves and points, a bit of grit, and hand drawn icons all compliment the dramatic baroque photos of the Countess herself. What better way to draw in new clients than with branding rooted in mystery and seduction?
Photography by Jamie Mahon
SKETCHES AND INITIAL CONCEPT EXPLORATION
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan.
My passion is developing top-rail artwork and design for trail blazers and scoundrels.I get true satisfaction by helping those with a unique vision refine their voice through hand-crafted designs and illustration.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
I’ve been utilizing my fine art background and 12 years of marketing agency experience to make lots of cool stuff for adventurous folks. Stuff like beautiful book layouts, key illustrations, expressive brand identity, and eye-catching packaging and merch designs.
I’ve worked with folk musicians, tabletop game designers, chefs, bakers, campers, glampers, nerds, explorers, spicy creators, whisky drinkers, antique dealers and dog walkers. No matter the industry, I love to partner with creative spirits looking for impactful hand-touched elements to breathe life into their project.
Let’s work together ︎︎︎ outriderdesign@gmail.com
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Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventurous and new while holding space for everyone in your heart.
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