OUTRIDER
IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎RYAN LYNCH
WHO MAKES STUFF
FOR FUN AND FOR HIRE THAT USUALLY INVOLVESART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES
︎
SELECTED WORK
A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS
DESIGNER - ILLUSTRATOR
Crafting the brand identity for professional dominatrix Countess Diamond required an in-depth process of concepting, sketching and refinement in order to capture the enigmatic personality at the core of the deeply intimate services she offers.
Stereotypical BDSM branding can easily fall into one of two territories: grim and dark or cheap and cheesy. In order to break away from convention, Countess Diamond wanted a brand toolkit that was uniquely HERS: Sophisticated but rebellious. Moody but not gothic. Occult but not halloween.
The brand elements draw inspiration from both esoteric iconography and classic luxury branding –but always with a twist. Unexpected curves and points, a bit of grit, and hand drawn icons all compliment the dramatic baroque photos of the Countess herself. What better way to draw in new clients than with branding rooted in mystery and seduction?
Photography by Jamie Mahon
COUNTESS DIAMOND
BRAND IDENTITYCrafting the brand identity for professional dominatrix Countess Diamond required an in-depth process of concepting, sketching and refinement in order to capture the enigmatic personality at the core of the deeply intimate services she offers.
Stereotypical BDSM branding can easily fall into one of two territories: grim and dark or cheap and cheesy. In order to break away from convention, Countess Diamond wanted a brand toolkit that was uniquely HERS: Sophisticated but rebellious. Moody but not gothic. Occult but not halloween.
The brand elements draw inspiration from both esoteric iconography and classic luxury branding –but always with a twist. Unexpected curves and points, a bit of grit, and hand drawn icons all compliment the dramatic baroque photos of the Countess herself. What better way to draw in new clients than with branding rooted in mystery and seduction?
Photography by Jamie Mahon
SKETCHES AND INITIAL CONCEPT EXPLORATION
POSTERS
ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER.
ALBUM ART
MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎
MIDWEST - BASED
CHICAGO, USA
A FEW THINGS
ABOUT ME
FATHER OF TWO • AQUARIUS • ASPIRING WIZARD
Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
I’m visually driven and love to create. I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.
I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.
Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events
Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE
SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events
Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart.
︎ ︎ ︎
HAPPY TRAILS!
©2023 Outrider Creative LLC