OUTRIDER

IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎


RYAN LYNCH




WHO MAKES STUFF

FOR FUN AND FOR HIRE THAT USUALLY INVOLVES 
ART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES



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SELECTED WORK

A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS




DESIGNER - ILLUSTRATOR

COUNTESS DIAMOND  

BRAND IDENTITY 


Crafting the brand identity for professional dominatrix Countess Diamond required an in-depth process of concepting, sketching and  refinement in order to capture the enigmatic personality at the core of the deeply intimate services she offers. 

Stereotypical BDSM branding can easily fall into one of two territories: grim and dark or cheap and cheesy. In order to break away from convention, Countess Diamond wanted a brand toolkit that was uniquely HERS: Sophisticated but rebellious. Moody but not gothic. Occult but not halloween. 

The brand elements draw inspiration from both esoteric iconography and classic luxury branding –but always with a twist. Unexpected curves and points, a bit of grit, and hand drawn icons all compliment the dramatic baroque photos of the Countess herself.  What better way to draw in new clients than with branding rooted in mystery and seduction?

Photography by Jamie Mahon





SKETCHES AND INITIAL CONCEPT EXPLORATION

POSTERS

ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER. 




ALBUM ART

MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎


MIDWEST - BASED
CHICAGO, USA


A FEW THINGS 


ABOUT ME


FATHER OF TWO • AQUARIUS • ASPIRING WIZARD


Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.

I’m visually driven and love to create.  I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.

I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.
Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.

Let's make some stuff together!
EMAIL: outriderdesign@gmail.com
︎︎︎RESUME HERE

SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Photo Retouching
Motion Graphics
Events


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Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart. 


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HAPPY TRAILS!
©2023 Outrider Creative LLC