OUTRIDER

IS A COLLECTION OF CREATIVE ENDEAVORS BY ︎


RYAN LYNCH




WHO MAKES STUFF

FOR FUN AND FOR HIRE THAT USUALLY INVOLVES 
ART DIRECTION, ILLUSTRATION, GRAPHIC DESIGN & GOOD VIBES



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SELECTED WORK

A CLOSE LOOK AT SOME OF MY FAVORITE PROJECTS



ASSOCIATE CREATIVE DIRECTOR

HOW DO YOU EAT STRING CHEESE?

360 MARKETING PLATFORM, SOCIAL CONTENT, ENGAGEMENT INITIATIVES, PACKAGING, SWEEPSTAKES 

AGENCY: HANGAR 12 CLIENT: SAPUTO CHEESE USA
VIDEO PRODUCTION: FORWARD MOTION MEDIA
GIF PHOTOGRAPHY: BRIAN BEAUGEREAU

Do you CHOMP it? Do you PEEL it? Or maybe you wrap it in a tortilla? Tie it into knots? Bring it on a picnic or eat it on the couch while watching the game? No matter how you eat it, String Cheese is a go-to fun snack for families accross the country. 

We took advantage the age-old CHOMP or PEEL debate and built on it by asking Frigo Cheese Heads fans how THEY ate string cheese. With Frigo Cheeseheads helping bring the snackable fun to families all year long.

We created social content and leveraged influencers to provide new snack hacks and fun ideas, updated packaging to promote the chomp vs peel conversation and developed sweepstakes where fans could share their favorite ways to snack for a chance to win. 








POSTERS

ILLUSTRATIONS AND TEXT. ON LARGE PIECES OF PAPER. 




ALBUM ART

MUSIC YOU CAN HOLD. SCRUB FOR MORE︎︎︎


MIDWEST - BASED
CHICAGO, USA


A FEW THINGS 


ABOUT ME


FATHER OF TWO • AQUARIUS • ASPIRING WIZARD


Hi, I'm Ryan. I've been developing top rail artwork for rock bands, dive bars, and other renegades and scoundrels since 2007.

I’m visually driven and love to create.  I’ve been utilizing my art and design background to make lots of cool stuff for at least 12 years – key illustrations, product design, events, brand identity, packaging, multimedia social content and high-level strategic concepts.

I’m passionate about this stuff and I’m very much at home with a large team – partnering with large CPG brands on huge promotions. But I get true satisfaction by helping upstarts craft their voice through hand-crafted design and illustration.

Lately I’ve been inspired by vintage fantasy artwork, the North American wilderness, disco music and old beer cans.

Let's make some stuff together!
EMAIL: lynchryanpatrick@gmail.com
︎︎︎RESUME HERE

SKILLS
Creative Strategy
Art Direction
Graphic Design
Illustration
Packaging Design
Brand Identity
Print Production
Content Creation 
Photo Retouching
Product Photography
Motion Graphics
Events



Why Outrider?
An outrider is someone who rides ahead to make sure that the rest of the group is ok. They look outward to the horizon and chart new territory. They’re someone who might go alone and take a unique path but always has the safety and wellbeing of the group in mind. Outrider is my ethos for the art I create. To be adventerous and new while holding space for everyone in your heart. 


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HAPPY TRAILS!